“My shows are about Sex, Drugs and Rock n’ Roll. It’s for the excitement and the goose bumps. I want heart attacks. I want ambulances.” ‘Lee’ Alexander McQueen’s rags-to-riches story is a modern-day fairy tale laced with the gothic. An unremarkable working-class boy from East London, he harnessed his demons and went on to become a global one-man fashion brand and one of the most iconic artists of the century.